Irish Beauty Salons and Spas Will ‘Boom’ After Covid-19 – Survey Predicts
2,500 Spa and Beauty Salon goers were interviewed by Spas.ie in consultation with The Irish Spa Association – with very encouraging results.
97% will be happy to get manicures done
95% will return for massage
90% will feel comfortable having facials and eye treatments
76% will return to thermal facilities like pools, saunas and steam rooms when spas reopen
“It’s an exciting week as Spas and Salons across the country are re-opening their businesses,” says Anita Murray – Co-Founder of The Irish Spa Association, “There has been a flurry of activity over the last few weeks week with businesses inundated with booking requests as new processes and systems are finalised in-line with new industry guidelines. Our members are already reporting a welcome uptake in business,” Anita says.
In a new survey carried out by Spas.ie, 9 out of 10 people said that personal wellness and wellness therapies are far more important now than before the pandemic began.
The countrywide survey, carried out by the Spa and Salon business website, Spas.ie of nearly 2,500 Irish spa goers, found they are overwhelmingly comfortable to start getting treatments done again. 97% will be happy to be going back for manicures; 95% for a massage and 90% will feel comfortable having facials and eye treatments.
“We are heartened that there is such a demand for our Wellness and Beauty industry. We are very confident every spa and salon nationwide is taking the safety of customers and staff very seriously. They will have PPE in place along with strict sanitisation protocols,” says Peigin Crowley – Co-Founder of The Irish Spa Association.
Nearly half of all respondents (44%) admitted that they had missed seeing their spa therapist more than seeing a friend and 86% said they wished they could have had a massage during lockdown. Three quarters of respondents tried at-home beauty treatments during lockdown, yet nearly all of these (72%) will be going back to the spa or beauty salon to get them done professionally.
“The most welcoming thing about this survey is how it shows a priority towards personal wellbeing. With 93% responding that spas are more important now than ever,” said Juan Cullen, Director of Spas.ie “with the right safety measures in place, the vast majority of Irish people are ready to return to spas, to invest in their wellness, and 20% of these believe they will spend more money in the spa than they did before.”
When asked what additional offerings they would like from spas in Ireland, there was a clear demand for more services like two-night retreats and services around mental wellbeing like mindfulness, meditation and nutrition.
“There is a pent-up demand for self-care treatments which is not surprising given what we have all been through. Bookings are flooding in for our two locations since we got confirmation on reopening” said Adrienne Stewart, Owner of Rainforest Day Spa and committee member Irish Spa Association.
“We understand that a simple spa treatment is not the solution and that the trend is now heading towards lifestyle wellness, we are taking a 360 approach to self-care. All of our guests in both our Day Spa and Overnight Retreat are offered Guided Meditation; Yoga; spa therapies; thermal facilities; lifestyle coaching; healthy food along with all of the benefits of taking in nature on our Wicklow grounds. Self-care is stepping up a notch post-Covid,” Adrienne said.