The Wicklow Street Clinic Launch - www.artisyn.ie

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The Wicklow Street Clinic Launch

Services availed of: Public relations, Media Relations, Digital Marketing, Brand Ambassador negotiation Social Media Management, Digital ad placement, Video Editing and Graphic Design.

The Client

Based just off Grafton Street in Dublin 2, The Wicklow Street Clinic is one of the leading beauty salons in Dublin for over thirty years. They have earned an excellent reputation for their integrity and targeted results.
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The Wicklow Street Clinic had changed ownership and name but the staff remained the same and the reputation they had built up was that of one of the most popular and well-trusted clinics in Dublin 2.

The Brief

The Wicklow Street Clinic wished to not only launch in style but to also impress upon the public that they are the go-to for clients who wish to have high-quality beauty treatments. The clinic carries out skin-changing treatments from IPL laser facials to Plasma Pen Facelifts to electrolysis.

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One more USP is the clinic is also the only Irish clinic to have a Harley Street Surgeon with over twenty years of experience in plastic surgery. Dr Roberto Viel carries out botox and fillers in the clinic.
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The Wicklow Street Clinic launched in style on the evening of Thursday the 26th of April 2018. The launch was attended by journalists, bloggers and clients and was mc’d by TV personality Lucy Kennedy.

We organised canapes by Berry Catering, wines by Terroirs of Donnybrook, and goody bags from Irish businesses, including: Jo Browne solid perfume, Emma’s So Natural Eco-Soy Candles, Vintage Finds You and Laveesha vouchers – along with the clinic’s skincare brand Eminence Organic Skincare. Photography was by top beauty industry photographer, Kieran Harnett.

The Results

The launch was featured extensively and regrammed continuously over the space of a week on Instagram. The profile of the clinic was raised and social media followings shot up.

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The launch coverage and frequent press releases regarding new treatments demonstrate the cumulative nature of public relations. The Wicklow Street Clinic is now regularly consulted by top online sites for information on treatments and reviews: including Lovin Dublin, Social & Personal, IMAGE.ie, Irish Tatler and Beaut.ie (and many more).